Friday, 27 March 2009
I was doing my usual trawling on the internet and came across this article regarding ingredient listing on a small company product compared to a large company product. In short, the small company listed the 'good stuff' first (the extracts, natural oils etc) and when it was bought out by a large company (L'oreal), the listing changed with water coming out on top. Some thought L'oreal were ripping them off, watering down the product. However the scientists suggested perhaps L'oreal was just following the law and listing the major components first. The main ingredient in most shampoos and conditioners is water, so you should expect to see it first on the list. The moral of the story - Be critical of what you see and read. Interesting article?