Can you answer yes to any of the following questions:
1.Have you ever tried a conditioner and loved it the first time but hated it the second time? (or the reverse - hated it the first time but loved it the second time?
2. Have you ever had a staple conditioner which just suddenly stopped working for you?
3. Have you ever loved one particular conditoner, decided to adventure and try other conditioners from the same brand but then realised that the one that you love is actually the only one that works?
4. Have you ever wondered how come some conditioners within a brand have virtually identical labels but for some reason are sold as different products?
If you can answer yes then you have experienced what we are going to talk about all this week - product formulation. It is a bit of a mouthful but the concept is really simple!
Here is an analogy - recipes! Assume you give the exact same ingredients for a black forest cake to 4 different bakers and request them to create the cake for you. Each one will have their own special way of making the cake, for example
1. Preparation - some will separate the eggs while others won't
2. Method - The order and quantity of the ingredients used will vary
3. Decoration - Probably each baker will have their own finishing touch
The final result of all these minor tweaks and changes is that you will get 4 black forest cakes but they may vary in texture and taste. This is why some cakes are quite boozy, chocolatey, moist, creamy............it depends on the recipe.
The people who make hair conditioners are essentially chefs. Each one will have a preference for ingredient choices, quantities and order in which the ingredients should be added.
I will go further in depth as to how product formulation affects you. Do you now understand what it means?