Following the Essence chat, I think that I need to put words into action. I think that large businesses with hefty advertising budgets will continue to dominate the media. The truth is I am an ardent supporter of many large businesses because they employ scientists and test their products.
I however do not think that independent and small businesses should suffer as a result. Many hair businesses are based on curlies fine tuning products to their liking and this too is valuable research. I doubt than any small business is competing with P&G (maker of herbal essences). They simply do not have the money to compete or ability to reach customers.
However every business has its niche market that it can appeal to and which can help it grow. So here are a few ideas I have
1. Do you buy any hair products or accessories (or anything hair related) from a small business - if so and also if not please participate in the polls to the right! Comment and let us know good and bad.
2. Are you a small business owner? How do you get the word out about your business? What help would you like or are you satisfied with your business model? Comment or send me an email.
Just as a note: As small businesses rely on small customer numbers, any negative reviews will be published only after the owner is contacted for comment (i.e the owner given a right of reply).