Friday, 29 May 2009

Part 3 of 3: Questionable Advertising?

Sorry for the delay - here is the final part!! The beautybrains took the blog world by storm educating consumers on advertising claims and in some cases even directly questioning companies about their claims. There is a wealth of useful information on their website! Some examples that I can give of advertising that I would question 1. Aussie 3 minute miracle reconstructor - on Amazon.com there is a claim that it 'mends split ends'. However this product only has conditioning agents which TEMPORARILY coat hair so really is this true? On the company website it states that 'helps repair and smooth cuticles'. In my view, this is a more accurate claim as pretty much all conditioning agents can do this. 2. Garnier Fructis Oil Repair – Can a product really repair hair deep down? Really Can it? 3. Can a shampoo and conditioner product really make your hair 5 times stronger? Or is this false advertising? 4. What is the point of fruit ingredients in your hair products? Is there really any benefit to your hair? 5. What is the point of vitamins in your hair products? Can they help reconstruct your hair?

I think that a little bit of healthy skepticism is useful. If you are expecting miracles from a hair product, you will be disappointed. However if you expect moisture or temporary repair, you will probably be satisfied with most.

A sneak preview into topics soming up shortly on the haven:

1. Shopping list for the best ingredients for moisture, softness, sealing etc

2.Tackling the differences between conventional hair dye and henna.

3.Protein treatments - are they any good, what is in aphogee, why does it make hair hard?

6 comments:

  1. Most definitely looking forward to the upcoming topics... Great post!

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  2. I can't wait for these posts!

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  3. an important reminder to become a savvy consumer!

    are the posts coming out in that order? i heart protein, so i think i'm looking forward to that one the most!

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  4. @Keisha - Yep the posts are in that order. I try to answer in order of questions asked :)

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  5. I read all three parts of this post. Knowledge is power and when you know better you do better. Thank you so much for helping me to want to dig deeper into the information that products claim to provide in their advertisements!!

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  6. "However this product only has conditioning agents which TEMPORARILY coat hair so really is this true? On the company website it states that 'helps repair and smooth cuticles'. In my view, this is a more accurate claim as pretty much all conditioning agents can do this."

    Great blog!!!

    To the point:

    Just to be clear can a product "repair cuticles" or "help repair cuticles"? Please specify which is true/ has the possibility of being true.

    I always knew the other stuff was hype but considered this to be hype too- was I jaded to the claims of advertising?

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