Oyin Handmade Grand Poo Bar Ingredients: Water, glycerin, sodium stearate and sodium oleate, sorbitol, stearic acid, lauric acid, African black soap, cocoa butter, cetyl alcohol, coconut oil, lavender, tea tree and citrus essential oils
Pantene Pro-V Relaxed & Natural Breakage Defense Deep Conditioning Mask Ingredients: Water, stearyl alchohol, amodimethicone, behentrimonium chloride, cetyl alcohol, coconut oil, jojoba seed oil, panthenol, pathenyl ethyl ether, fragrance, lysine hcl, methyl tyrosinate hcl, histidine, benzyl alcohol, disodium edta, methylchloroisothiazolinone, methylisothiazolinone, sodium hydroxide.
Carol’s daughter - Khoret Amen Hair Smoothie Ingredients: Water, Cetearyl Alcohol, Glycerin, Amodimethicone, Sunflower Seed Oil, Brassicamidopropyl Dimethylamine, Olive Fruit Oil, PEG-40 Castor Oil, Polysorbate 20, Sweet Almond Oil, Wheat Germ Oil, Aspartic Acid, Cyclopentasiloxane, Fragrance, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol, Shea Butter, Cocoa Butter, Tetrasodium EDTA, Simethicone, Panthenol, Tocopheryl Acetate, Hydrolyzed Soy Protein, Aloe Vera Juice.
I have taken the liberty of highlighting the first 5 ingredients. Most large cosmetic companies list their ingredients in order of greatest quantity but smaller companies sometimes don't. However, look through the products and notice the similarities between them. Do you see it?
My analysis of the marketing strategies is
1.Oyin's marketing is reliant on the consumer (you) wanting a beautiful handmade product where people care about what they are putting in.
2.Pantene's marketing is reliant on volume sales, the product must be tailored to you hence the name 'relaxed&naturals'.
3.Carol's daughter is driven on a natural hair care basis. There is some commentary in forums where people seem to have thought that their products are 'natural' and seem disappointed to read the ingredient list.
So what is the point of this post? First the 'chemicals' that are often highlighted as unnatural are actually usually made in laboratories from 'natural' sources. For example, cetyl alcohol is derived from coconut oil. Is it unnatural?
Secondly, many so called natural products are often named this way by the consumer and not by the company. Read the labels more carefully, you may find them interesting. Next, I'll let you know why you should change your hair conditioner!